Fashion Nova has officially announced that they have acquired an office campus in Beverly hills, which is intended to serve as the headquarters of the fashion and lifestyle brand and retailer, according to Beverly Hills Weekly.
The new 175,000-square-foot building, which was purchased for $118 million in an all-cash transaction from Tishman Speyer is located at 407 North Maple Drive and the brand will debut Nova Social Club, which is a private, by-invitation-only collaborative space for creators, influencers, celebrities, and guests aiming at bringing together the brand’s circle by offering curated amenities as well as partnerships.
The new space has plans to include a fitness studio, a wellness spa, screening room, meditation and yoga garden, a cosmetic micro-treatment bar, an organic culinary outpost, a showroom, content and podcast studios and much more.
“Nova Social Club will be a modern sanctuary for talent, influencers, creatives, and tastemakers,” CEO Richard Saghian said. “Fashion Nova was the pioneer of social media marketing, creating a digital platform for influencers and creators when the industry was in its infancy. And now, we’re pioneering a physical space for this community to connect, collaborate, and interact with our
brand. There is nothing like this currently existing in the fashion industry, period.”
“I strongly believe in the resilience of the Los Angeles real estate market and I’m incredibly excited to add this property to my real estate portfolio,” said Saghian.“This building is an irreplaceable asset, and it is a once-in-a-generation opportunity to acquire such a strategically located parcel of land in the heart of Beverly Hills. More importantly, I am excited about the future of Fashion Nova and the opportunities ahead for our brand and our customer – there is so much ahead, and it still feels like day one.”
